Lois, George.
What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts. - New York : Plume, [1993] - 288 p. : ill. ; 24 cm.
Originally published: New York : Doubleday Currency, c1991. Includes index.
0452269385 : $11.00
92021351
Advertising.
Marketing.
HF5823 / .L745 1993
659.1 / LOW
What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts. - New York : Plume, [1993] - 288 p. : ill. ; 24 cm.
Originally published: New York : Doubleday Currency, c1991. Includes index.
0452269385 : $11.00
92021351
Advertising.
Marketing.
HF5823 / .L745 1993
659.1 / LOW