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Peppers, Don.

Life's a pitch : then you buy / Life is a pitch Don Peppers. - 1st ed. - New York : Currency Doubleday, 1995. - ix, 261 p. : ill. ; 20 cm.

Includes index.

ISBN: 0385474032

LCCN: 95013882

Subjects--Topical Terms:
Sales promotion.
Selling.
Persuasion (Psychology)

LC Class. No.: HF5438.5 / .P47 1995

Dewey Class. No.: 658.85 / PEL

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