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Milton, Shirley F.

Advertising for modern retailers; making it work in a consumer world [by] Shirley F. Milton. - New York, Fairchild Publications [1974] - xvi, 239 p. illus. 24 cm.

Bibliography: p. 228-229.

ISBN: 0870051008

LCCN: 72097758

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .M456

Dewey Class. No.: 659.1 / MIA

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