Wright, John Sherman, 1920-
Advertising [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. - 3rd ed. - New York : McGraw-Hill, 1971 - xv, 816 p. : illus., 24 cm.
Includes bibliographies.
0070720657
71155177
Advertising.
659.1 / WRA
Advertising [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. - 3rd ed. - New York : McGraw-Hill, 1971 - xv, 816 p. : illus., 24 cm.
Includes bibliographies.
0070720657
71155177
Advertising.
659.1 / WRA