Davis, Joel, 1950-
Advertising research : theory and practice / Joel J. Davis. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxviii, 675 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780132128322 (alk. paper) 0132128322 (alk. paper)
2011007121
Advertising--Research.
659.1072 / DAA
Advertising research : theory and practice / Joel J. Davis. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxviii, 675 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780132128322 (alk. paper) 0132128322 (alk. paper)
2011007121
Advertising--Research.
659.1072 / DAA