Nicholl, David Shelley.
Advertising ; its purpose, principles and practice / by David Shelley Nicholl. - 2nd ed. - Plymouth : Macdonald and Evans, 1978. - xi, 228 p. : ill., facsim. ; 21 cm.
Includes index.
Bibliography: p. [213]-214.
0712101667 : £4.25
78319446
GB78-17566
Advertising.
Advertising campaigns.
659.1 / NIA
Advertising ; its purpose, principles and practice / by David Shelley Nicholl. - 2nd ed. - Plymouth : Macdonald and Evans, 1978. - xi, 228 p. : ill., facsim. ; 21 cm.
Includes index.
Bibliography: p. [213]-214.
0712101667 : £4.25
78319446
GB78-17566
Advertising.
Advertising campaigns.
659.1 / NIA