Scott, David Meerman.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / New rules of marketing and public relations David Meerman Scott. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2010. - xxx, 289 p. ; 23 cm.
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index.
9780470547816 (pbk.) 0470547812 (pbk.)
2009051245
Internet marketing.
Public relations.
HF5415.1265 / .S393 2010
658.872 / SCN
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / New rules of marketing and public relations David Meerman Scott. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2010. - xxx, 289 p. ; 23 cm.
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index.
9780470547816 (pbk.) 0470547812 (pbk.)
2009051245
Internet marketing.
Public relations.
HF5415.1265 / .S393 2010
658.872 / SCN