Gunelius, Susan.
Content marketing for dummies / Susan Gunelius. - Hoboken, NJ : Wiley Pub., c2011. - xiv, 346 p. : ill. ; 24 cm. - For dummies . - For dummies. .
Includes index.
Getting started with a content marketing plan -- Marketing with long-form content -- Marketing with short-form content -- Engaging in online conversations to share content -- Achieving long-term success -- The part of tens.
Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work.
9781118007297 (pbk.) 1118007298 (pbk.)
2011928438
015720522 Uk
Internet marketing.
Online social networks.
HF5415.1265 / .G863 2011
658.872 / GUC
Content marketing for dummies / Susan Gunelius. - Hoboken, NJ : Wiley Pub., c2011. - xiv, 346 p. : ill. ; 24 cm. - For dummies . - For dummies. .
Includes index.
Getting started with a content marketing plan -- Marketing with long-form content -- Marketing with short-form content -- Engaging in online conversations to share content -- Achieving long-term success -- The part of tens.
Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work.
9781118007297 (pbk.) 1118007298 (pbk.)
2011928438
015720522 Uk
Internet marketing.
Online social networks.
HF5415.1265 / .G863 2011
658.872 / GUC