Dhaka University Library Online catalog

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Simon, Julian L. 1932-

The management of advertising / by Julian L. Simon. - Englewood Cliffs, N.J. : Prentice-Hall, 1971 - xii, 287 p. : illus. ; 23 cm.

Bibliography: p. 267-274.

ISBN: 0135486858

LCCN: 75129508

Subjects--Topical Terms:
Advertising--Management.

Dewey Class. No.: 659.11 / SIM

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