Rotzoll, Kim B.
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage. - Cincinnati : South-Western Pub. Co., 1986. - xiii, 155 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0538195029 (pbk.)
85062109
Advertising.
HF5821 / .R67 1986
659.1 / ROA
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage. - Cincinnati : South-Western Pub. Co., 1986. - xiii, 155 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0538195029 (pbk.)
85062109
Advertising.
HF5821 / .R67 1986
659.1 / ROA