Dhaka University Library Online catalog

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Kirkpatrick, Charles Atkinson.

Advertising : mass communication in marketing / - Boston : Houghton Mifflin; 1959. - 638 p. : illus. ; 24 cm.

Includes bibliographical references and index.

LCCN: 59001563

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .K39

Dewey Class. No.: 659.1 / KIA

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