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Taplin, Walter.

Advertising : a new approach / With an introd. by W. Allen Wallis. - 1st American ed. - Boston : Little, Brown; 1963. - xvi, 236 p. : 21 cm.

Includes bibliographical references and index.

LCCN: 63018508

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .T27 1963

Dewey Class. No.: 659.1 / TAA

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