Dirksen, Charles J.
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger and Franco M. Nicosia. - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 622 p. : ill. ; 24 cm.
Includes indexes.
0256026467
82081947
Advertising.
Advertising--Case studies.
659.101 / DIA
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger and Franco M. Nicosia. - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 622 p. : ill. ; 24 cm.
Includes indexes.
0256026467
82081947
Advertising.
Advertising--Case studies.
659.101 / DIA