Nylen, David W.
Advertising : planning, implementation, and control / David W. Nylen. - Cincinnati : South-Western Pub. Co., 1975. - viii, 598 p., [2] leaves of plates : ill. ; 24 cm.
Includes bibliographical references and index.
0538195703
73082172
Advertising.
659.1 / NYA
Advertising : planning, implementation, and control / David W. Nylen. - Cincinnati : South-Western Pub. Co., 1975. - viii, 598 p., [2] leaves of plates : ill. ; 24 cm.
Includes bibliographical references and index.
0538195703
73082172
Advertising.
659.1 / NYA