Venugopal, Pingali. 1958-
Marketing channel management : a customer-centric approach / Pingali Venugopal. - New Delhi : Thousand Oaks ; Response Books, 2001. - 187 p. : ill. ; 21 cm.
Includes bibliographical references p. 181-182 and index.
0761995501
2001031395
Marketing channels.
Marketing--Management.
658.84 / VEM
Marketing channel management : a customer-centric approach / Pingali Venugopal. - New Delhi : Thousand Oaks ; Response Books, 2001. - 187 p. : ill. ; 21 cm.
Includes bibliographical references p. 181-182 and index.
0761995501
2001031395
Marketing channels.
Marketing--Management.
658.84 / VEM