Dirksen, Charles J.
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia. - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 622 p., [4] p. of plates : ill. (some col.) ; 25 cm.
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977. Includes indexes.
0256026467
82081947
Advertising.
Advertising--Case studies.
659.101 / DIA
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia. - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 622 p., [4] p. of plates : ill. (some col.) ; 25 cm.
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977. Includes indexes.
0256026467
82081947
Advertising.
Advertising--Case studies.
659.101 / DIA