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Borden, Neil H.

Advertising management : text and cases / Neil H. Borden, Martin V. Marshall - Bombay : Taraporavala, 1959. - xiii, 1064p. : ill. ; 22 cm.

Includes index.

Includes bibliographical references.

LCCN: 75008605

Subjects--Topical Terms:
Advertising--Management.

LC Class. No.: HF5827 / .A38

Dewey Class. No.: 659.1 / BOA

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