Dhaka University Library Online catalog

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Boyd, Harper

Readings in marketing management : a strategic perspective / edi. Harper Boyd,M. C. Kapoor - Bombay : Asia, 1967. - xiv, 639 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 047186966X (pbk.) : $20.95 (est.)

LCCN: 83019881

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .R363 1984

Dewey Class. No.: 658.8 / BOR

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