Shanklin, William L.
Six timeless marketing blunders / by William L. Shanklin. - Lexington, Mass. : Lexington Books, c1989. - xix, 154 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. [147]-149.
0669194999 (alk. paper)
88028116
Marketing--Management.
HF5415.13 / .S46 1989
658.8 / SHS
Six timeless marketing blunders / by William L. Shanklin. - Lexington, Mass. : Lexington Books, c1989. - xix, 154 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. [147]-149.
0669194999 (alk. paper)
88028116
Marketing--Management.
HF5415.13 / .S46 1989
658.8 / SHS