Applications of the sciences in marketing management/
Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
- New York : Wiley, 1968.
- xiv, 456 p. : illus. ; 24 cm.
"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Includes bibliographies.
67027272
Marketing--Management--Mathematical models.
Consumer behavior--Mathematical models.
HF5415.1 / .A6
658.5 / BAP
"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Includes bibliographies.
67027272
Marketing--Management--Mathematical models.
Consumer behavior--Mathematical models.
HF5415.1 / .A6
658.5 / BAP