Jamieson, Kathleen Hall.
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - New York : Oxford University Press, 1984. - xiii, 505 p. : ill. ; 25 cm.
Includes index.
Bibliography: p. 472-495.
0195035046 $19.95
84007134
Presidents--Election.--United States
Advertising, Political--United States.
United States--Politics and government--1945-1989.
JK524 / .J36 1984
324.70973 / JAP
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - New York : Oxford University Press, 1984. - xiii, 505 p. : ill. ; 25 cm.
Includes index.
Bibliography: p. 472-495.
0195035046 $19.95
84007134
Presidents--Election.--United States
Advertising, Political--United States.
United States--Politics and government--1945-1989.
JK524 / .J36 1984
324.70973 / JAP