Tedlow, Richard S.
New and improved : the story of mass marketing in America / Richard S. Tedlow. - New York : Basic Books, c1990. - xi, 481 p. : ill. ; 24 cm.
Includes bibliographical references (p. [441]-466) and index.
0465050239 : $24.95 ($32.95 Can.)
89018331
Marketing--History.--United States
Marketing--Case studies.--United States
HF5415.1 / .T44 1990
381.0973 / TED
New and improved : the story of mass marketing in America / Richard S. Tedlow. - New York : Basic Books, c1990. - xi, 481 p. : ill. ; 24 cm.
Includes bibliographical references (p. [441]-466) and index.
0465050239 : $24.95 ($32.95 Can.)
89018331
Marketing--History.--United States
Marketing--Case studies.--United States
HF5415.1 / .T44 1990
381.0973 / TED