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Tedlow, Richard S.

New and improved : the story of mass marketing in America / Richard S. Tedlow. - New York : Basic Books, c1990. - xi, 481 p. : ill. ; 24 cm.

Includes bibliographical references (p. [441]-466) and index.

0465050239 : $24.95 ($32.95 Can.)

89018331


Marketing--History.--United States
Marketing--Case studies.--United States

HF5415.1 / .T44 1990

381.0973 / TED
Last Updated on September 15, 2019
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