Manoff, Richard K.
Social marketing : new imperative for public health / by Richard K. Manoff. - New York : Praeger, 1985. - ix, 293 p. ; 26 cm.
Includes bibliographies and index.
0030716772
Health education--Marketing--Social aspects.
Mass media in health education.
Marketing--Social aspects.
Social marketing.
362.1 / MAN
Social marketing : new imperative for public health / by Richard K. Manoff. - New York : Praeger, 1985. - ix, 293 p. ; 26 cm.
Includes bibliographies and index.
0030716772
Health education--Marketing--Social aspects.
Mass media in health education.
Marketing--Social aspects.
Social marketing.
362.1 / MAN