Pringle, Peter K.
Electronic media management / Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 2nd ed. - Boston : Focal Press, 1991. - xi, 403 p. : ill. ; 26 cm.
Rev. ed. of: Electronic media management / William E. McCavitt, c1986.
Includes bibliographical references (p. [379]-389) and index.
0240800508 (alk. paper)
90043756
Television stations--Management.
Radio stations--Management.
Broadcasting--Management.
384.5406 / PRI
Electronic media management / Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 2nd ed. - Boston : Focal Press, 1991. - xi, 403 p. : ill. ; 26 cm.
Rev. ed. of: Electronic media management / William E. McCavitt, c1986.
Includes bibliographical references (p. [379]-389) and index.
0240800508 (alk. paper)
90043756
Television stations--Management.
Radio stations--Management.
Broadcasting--Management.
384.5406 / PRI