Clark, Eric, 1937-
The want makers : the world of advertising : how they make you buy / Eric Clark. - 1st American ed. - New York : Viking, 1989, c1988. - 416 p. ; 24 cm.
Includes index.
Bibliography: p. [394]-396.
0670826030 : $19.95
88040271
Advertising.
HF5821 / .C557 1989
659.1 / CLA
The want makers : the world of advertising : how they make you buy / Eric Clark. - 1st American ed. - New York : Viking, 1989, c1988. - 416 p. ; 24 cm.
Includes index.
Bibliography: p. [394]-396.
0670826030 : $19.95
88040271
Advertising.
HF5821 / .C557 1989
659.1 / CLA