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Diamond, Edwin.

The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates. - Rev. ed. - Cambridge, Mass. : MIT Press, c1988. - xiii, 425 p. : ill. ; 21 cm.

Includes index.

Bibliography: p. [397]-407.

0262040956 0262540495 (pbk.)

88002941


Advertising, Political--United States.
Television advertising--United States.

JF2112.A4 / D53 1988

659.2 / DEA
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