Diamond, Edwin.
The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates. - Rev. ed. - Cambridge, Mass. : MIT Press, c1988. - xiii, 425 p. : ill. ; 21 cm.
Includes index.
Bibliography: p. [397]-407.
0262040956 0262540495 (pbk.)
88002941
Advertising, Political--United States.
Television advertising--United States.
JF2112.A4 / D53 1988
659.2 / DEA
The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates. - Rev. ed. - Cambridge, Mass. : MIT Press, c1988. - xiii, 425 p. : ill. ; 21 cm.
Includes index.
Bibliography: p. [397]-407.
0262040956 0262540495 (pbk.)
88002941
Advertising, Political--United States.
Television advertising--United States.
JF2112.A4 / D53 1988
659.2 / DEA