Management in marketing channels /
Donald J. Bowersox ... [et al.].
- New York : McGraw-Hill, c1980.
- viii, 390 p. : ill. ; 24 cm.
- McGraw-Hill series in marketing .
Includes index.
Bibliography: p. 369-383.
0070067406
79013610
Marketing channels--Management.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.125 / .M5 1980
658.8 / MIC
Includes index.
Bibliography: p. 369-383.
0070067406
79013610
Marketing channels--Management.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.125 / .M5 1980
658.8 / MIC