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Crawford, C. Merle 1924-

New products management / C. Merle Crawford. - 2nd ed. - Homewood, Ill. : Irwin, 1987. - xxi, 584 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes index.

Bibliography: p. 569-571.

ISBN: 0256036411

LCCN: 86081799

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C72 1987

Dewey Class. No.: 658.5 / CRA

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