Czinkota, Michael R.
International marketing / Michael R. Czinkota , Ilkka A. Ronkainen - 10th ed. - Ohio : South-Western Cengage Learning, 2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.
Glossary: p. 645-653
Includes bibliographical references and index
Marketing
658.8 / CZI
International marketing / Michael R. Czinkota , Ilkka A. Ronkainen - 10th ed. - Ohio : South-Western Cengage Learning, 2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.
Glossary: p. 645-653
Includes bibliographical references and index
Marketing
658.8 / CZI