The handbook of media audiences / [electronic resource]
[edited by] Virginia Nightingale.
- Chichester ; Malden, MA : Wiley-Blackwell, 2011.
- 1 online resource (xiii, 540 pages) : illustrations.
- Global handbooks in media and communication research .
- Global handbooks in media and communication research. .
Includes bibliographical references and index.
Introduction / Being Audiences: Readers as audiences / Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Viewing / Search and social media / Spreadable media : how audiences create value and meaning in a networked economy / Going mobile / Theorizing Audiences: Audiences and publics, media and public spheres / The implied audience of communications policy making : regulating media in the interests of citizens and consumers / New configurations of the audience? The challenges of user-generated content for audience theory and media participation / The necessary future of the audience ... and how to research it / Reception / Affect theory and audience / Researching Audiences: Toward a branded audience : on the dialectic between marketing and consumer agency / Ratings and audience measurement / Quantitative audience research : embracing the poor relation / Media effects in context / 17. Cultivation analysis and media violence / Creative and visual methods in audience research / Locating media ethnography / Doing Audience Research: Children's media cultures in comparative perspective / Fan cultures and fan communities / Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Participatory vision : watching movies with Yolngu / The audience is the show / Seeking the audience for news : response, news talk, and everyday practices / Sport and its audiences / Virginia Nightingale -- Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger; Jackie Cook; Shawn Shimpach; Virginia Nightingale; Joshua Green and Henry Jenkins; Gerard Goggin -- Richard Butsch; Sonia Livingstone and Peter Lunt; Nico Carpentier; Nick Couldry; Cornel Sandvoss; Anna Gibbs -- Adam Arvidsson; Philip M. Napoli; David Deacon and Emily Keightley Brian O'Neill; Andy Ruddock; Fatimah Awan and David Gauntlett; Patrick D. Murphy -- Sonia Livingstone and Kirsten Drotner -- Kristina Busse and Jonathan Gray -- Mirca Madianou; Jennifer Deger; Annette Hill; S. Elizabeth Bird; David Rowe. Part I. 1. 2. 3. 4. 5. 6. Part II. 7. 8. 9. 10. 11. 12. Part III. 13. 14. 15. 16. 18. 19. Part IV. 20. 21. 22. 23. 24.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
9781444340525 1444340522
10.1002/9781444340525 Wiley InterScience http://www3.interscience.wiley.com
Mass media--Audiences.
Mass media and culture.
SOCIAL SCIENCE--Media Studies.
Mass media and culture.
Mass media--Audiences.
P96.A83 / H35 2011eb
302.23
Includes bibliographical references and index.
Introduction / Being Audiences: Readers as audiences / Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Viewing / Search and social media / Spreadable media : how audiences create value and meaning in a networked economy / Going mobile / Theorizing Audiences: Audiences and publics, media and public spheres / The implied audience of communications policy making : regulating media in the interests of citizens and consumers / New configurations of the audience? The challenges of user-generated content for audience theory and media participation / The necessary future of the audience ... and how to research it / Reception / Affect theory and audience / Researching Audiences: Toward a branded audience : on the dialectic between marketing and consumer agency / Ratings and audience measurement / Quantitative audience research : embracing the poor relation / Media effects in context / 17. Cultivation analysis and media violence / Creative and visual methods in audience research / Locating media ethnography / Doing Audience Research: Children's media cultures in comparative perspective / Fan cultures and fan communities / Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Participatory vision : watching movies with Yolngu / The audience is the show / Seeking the audience for news : response, news talk, and everyday practices / Sport and its audiences / Virginia Nightingale -- Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger; Jackie Cook; Shawn Shimpach; Virginia Nightingale; Joshua Green and Henry Jenkins; Gerard Goggin -- Richard Butsch; Sonia Livingstone and Peter Lunt; Nico Carpentier; Nick Couldry; Cornel Sandvoss; Anna Gibbs -- Adam Arvidsson; Philip M. Napoli; David Deacon and Emily Keightley Brian O'Neill; Andy Ruddock; Fatimah Awan and David Gauntlett; Patrick D. Murphy -- Sonia Livingstone and Kirsten Drotner -- Kristina Busse and Jonathan Gray -- Mirca Madianou; Jennifer Deger; Annette Hill; S. Elizabeth Bird; David Rowe. Part I. 1. 2. 3. 4. 5. 6. Part II. 7. 8. 9. 10. 11. 12. Part III. 13. 14. 15. 16. 18. 19. Part IV. 20. 21. 22. 23. 24.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
9781444340525 1444340522
10.1002/9781444340525 Wiley InterScience http://www3.interscience.wiley.com
Mass media--Audiences.
Mass media and culture.
SOCIAL SCIENCE--Media Studies.
Mass media and culture.
Mass media--Audiences.
P96.A83 / H35 2011eb
302.23