Hutchens, David, 1967-
Circle of the 9 muses : a storytelling field guide for innovators and meaning makers / [electronic resource] David Hutchens. - 1 online resource. - The learning fables series .
Includes index.
Includes bibliographical references and index.
Part I. Fundamentals -- Part II. Branching out.
This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. --
9781118974124 1118974123 9781119158707 1119158702 9781118974117 1118974115
7F21D857-967E-4248-944D-84867D6505B9 OverDrive, Inc. http://www.overdrive.com
Communication in management.
Communication in organizations.
Creative ability in business.
Corporate culture.
Storytelling.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Communication in management.
Communication in organizations.
Corporate culture.
Creative ability in business.
Storytelling.
Electronic books.
Electronic books.
HD30.3
658.4/5
Circle of the 9 muses : a storytelling field guide for innovators and meaning makers / [electronic resource] David Hutchens. - 1 online resource. - The learning fables series .
Includes index.
Includes bibliographical references and index.
Part I. Fundamentals -- Part II. Branching out.
This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. --
9781118974124 1118974123 9781119158707 1119158702 9781118974117 1118974115
7F21D857-967E-4248-944D-84867D6505B9 OverDrive, Inc. http://www.overdrive.com
Communication in management.
Communication in organizations.
Creative ability in business.
Corporate culture.
Storytelling.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Communication in management.
Communication in organizations.
Corporate culture.
Creative ability in business.
Storytelling.
Electronic books.
Electronic books.
HD30.3
658.4/5