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Konrad, Evelyn,

Marketing research : a management overview / Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson. - New York : American Management Association, 1966. - 224 p. : illus., map. ; 24 cm.

LCCN: 66027859

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .K62

Dewey Class. No.: 658.83 / KOM

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