Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci. - Australia : Thomson, 1976. - xix, 683 p : ill. ; 25 cm. - The Harcourt series in marketing .
Includes bibliographical references and index.
2001087534
Marketing research.
658.8 / CHM
Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci. - Australia : Thomson, 1976. - xix, 683 p : ill. ; 25 cm. - The Harcourt series in marketing .
Includes bibliographical references and index.
2001087534
Marketing research.
658.8 / CHM