Dahlen, Micael
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith - West Sussex : Wiley, 2010 - xxii, 584 p. : col. ill. ; 25 cm
Glossary: p. 491-547.
Includes bibliographical references and index
9780470319925
Communication in marketing.
Branding (Marketing)
658.802 / DAM
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith - West Sussex : Wiley, 2010 - xxii, 584 p. : col. ill. ; 25 cm
Glossary: p. 491-547.
Includes bibliographical references and index
9780470319925
Communication in marketing.
Branding (Marketing)
658.802 / DAM