Legends in consumer behavior : Jacob Jacoby : v. 2 /
edited by Jagdish N. Sheth
- New Delhi : Sage, 2015
- v. : ill. ; 25 cm
- Legends in consumer behavior .
Includes bibliographical references
Contents: v. 2. The yearly years: attitudes, brand loyalty and perceived risk
9789351501244
Jacoby, Jacob
Consumer behavior
658.8342 / LEG
Includes bibliographical references
Contents: v. 2. The yearly years: attitudes, brand loyalty and perceived risk
9789351501244
Jacoby, Jacob
Consumer behavior
658.8342 / LEG