Legends in consumer behavior : Jacob Jacoby : v. 6 /
edited by Jagdish N. Sheth
- New Delhi : Sage, 2015
- v. : ill. ; 25 cm
- Legends in consumer behavior .
Includes bibliographical references
Contents: v. 6., pt. 1. Legal considerations applying to consumer decision making and purchase behavior
9789351501244
Jacoby, Jacob
Consumer behavior
658.8342 / LEG
Includes bibliographical references
Contents: v. 6., pt. 1. Legal considerations applying to consumer decision making and purchase behavior
9789351501244
Jacoby, Jacob
Consumer behavior
658.8342 / LEG