Dhaka University Library Online catalog

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Ahmed, Pervaiz K.

Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed, Mohammed Rafiq - London New York : Routledge, 2011 - xx, 299 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9781138177666 (hbk)

Subjects--Topical Terms:
Marketing --Management

Dewey Class. No.: 658.802 / AHI

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