Strategic marketing in library and information science /
Irene Owens
- New York ; London : Routledge, 2002
- [12], 254 p. : ill. ; 22 cm
"Strategic marketing in library and information sciences has been co-published simultaneously as the acquistions librarian, number 28 2002."
Includes bibliographical references and index
0789021439
Library planning
Libraries --Marketing
021.7 / STR
"Strategic marketing in library and information sciences has been co-published simultaneously as the acquistions librarian, number 28 2002."
Includes bibliographical references and index
0789021439
Library planning
Libraries --Marketing
021.7 / STR