Marketing for hospitality and tourism / Kotler, Philip ...[et all.].
- 7th, global
- Essex : Pearson, 2017.
- 680 p. : col. ill. ; 28 cm
Glossary: p. 656-663
Includes bibliographical references and index
9781292156156 (pbk)
Hospitality industry - --Markting
Tourism
641.94 / KOM
Glossary: p. 656-663
Includes bibliographical references and index
9781292156156 (pbk)
Hospitality industry - --Markting
Tourism
641.94 / KOM