Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Wisenblit, Joe. - 12th, Global ed. - Harlow : Pearson, 2019. - 508 p. : col. ill. ; 28 cm.
Glossary: p. 463-478.
Includes bibliographical references and indexes.
9781292269245 (pbk)
2005029392
Consumers.
Marketing.
HF5415.32 / .S35 2007
658.8342 / SCC
Consumer behavior / Leon G. Schiffman, Wisenblit, Joe. - 12th, Global ed. - Harlow : Pearson, 2019. - 508 p. : col. ill. ; 28 cm.
Glossary: p. 463-478.
Includes bibliographical references and indexes.
9781292269245 (pbk)
2005029392
Consumers.
Marketing.
HF5415.32 / .S35 2007
658.8342 / SCC