Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : South-Western Cengage Learning, c2012. - xxiii, 648 p. : chiefly col. ill. ; 28 cm.
Includes bibliographical references and index.
9780538478342 (pbk)
2010935812
Marketing--Management.
658.8 / LAE
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : South-Western Cengage Learning, c2012. - xxiii, 648 p. : chiefly col. ill. ; 28 cm.
Includes bibliographical references and index.
9780538478342 (pbk)
2010935812
Marketing--Management.
658.8 / LAE