Nijssen, Edwin J.
Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen. - 2nd ed. - London ; New York : Routledge, 2017. - xii, 169 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781138712911 (pbk)
Marketing --Management.
658.8 / NIE
Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen. - 2nd ed. - London ; New York : Routledge, 2017. - xii, 169 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781138712911 (pbk)
Marketing --Management.
658.8 / NIE