Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opersnik. - 17th, global ed. - London : Pearson, 2018. - 734 p. : col. ill. ; 28 cm.
Glossary: p. 667-674
Includes bibliographical references and index
9781292220178 (pbk)
Marketing.
658.8 / KOP
Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opersnik. - 17th, global ed. - London : Pearson, 2018. - 734 p. : col. ill. ; 28 cm.
Glossary: p. 667-674
Includes bibliographical references and index
9781292220178 (pbk)
Marketing.
658.8 / KOP