Ulin, Jeff.
The business of media distribution : monetizing film, tv and video content in an online world / Jeffrey C. Ulin. - 2nd ed. - xxi, 625 p. : ill. ; 23 cm.
Includes bibliographical references (pages 587-609) and index.
9780240824239 (pbk)
2013017336
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
Digital media--Marketing.
PN1995.9.M29 / U45 2014
384.068 / ULB
The business of media distribution : monetizing film, tv and video content in an online world / Jeffrey C. Ulin. - 2nd ed. - xxi, 625 p. : ill. ; 23 cm.
Includes bibliographical references (pages 587-609) and index.
9780240824239 (pbk)
2013017336
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
Digital media--Marketing.
PN1995.9.M29 / U45 2014
384.068 / ULB