Alon, Ilan,
Global marketing : contemporary theory, practice, and cases / Ilan Alon ...[et al.]. - 2nd ed. - xxvi, 699 p : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and index.
9781138807884 (pbk)
2017303497
Export marketing.
Export marketing--Case studies.
Case studies.
HF1416 / .A47 2017
658.84 / GLO
Global marketing : contemporary theory, practice, and cases / Ilan Alon ...[et al.]. - 2nd ed. - xxvi, 699 p : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and index.
9781138807884 (pbk)
2017303497
Export marketing.
Export marketing--Case studies.
Case studies.
HF1416 / .A47 2017
658.84 / GLO