Hastings, Gerard (Professor),
Social marketing / Gerard Hastings and Christine Domegan. - 3rd ed. - xxxvi, 602 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9781138123830 (pbk)
2017019699
Social marketing--Handbooks, manuals, etc.
Behavior modification.
HF5414 / .H37 2018
658.8 / HAS
Social marketing / Gerard Hastings and Christine Domegan. - 3rd ed. - xxxvi, 602 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9781138123830 (pbk)
2017019699
Social marketing--Handbooks, manuals, etc.
Behavior modification.
HF5414 / .H37 2018
658.8 / HAS