Galka, Robert J.,
Customer relationship management : the foundation of contemporary marketing strategy / CRM Roger J. Baran and Robert J. Galka. - 2nd ed. - vi, 449 p. : ill. ; 26 cm.
Revised edition of CRM, 2013.
Includes bibliographical references and index.
9781138919525 (pbk)
2016025019
Customer relations--Management.
HF5415.55 / .G35 2017
658.802 / BAC
Customer relationship management : the foundation of contemporary marketing strategy / CRM Roger J. Baran and Robert J. Galka. - 2nd ed. - vi, 449 p. : ill. ; 26 cm.
Revised edition of CRM, 2013.
Includes bibliographical references and index.
9781138919525 (pbk)
2016025019
Customer relations--Management.
HF5415.55 / .G35 2017
658.802 / BAC