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Zimmerman, Alan S., 1942-

Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. - 3rd ed. - xiv, 438 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781138680760 (pbk)

LCCN: 2017005845

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B565 2017

Dewey Class. No.: 658.804 / ZIB

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