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Parsons, Elizabeth,

Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis. - 2nd ed. - vi, 185 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780415826914 (pbk)

LCCN: 2017002758

Subjects--Topical Terms:
Marketing.
Consumer behavior.

LC Class. No.: HF5415 / .P2493 2017

Dewey Class. No.: 658.8 / PAC

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