Berger, Arthur Asa, 1933-
Media analysis techniques / Arthur Asa Berger. - Newbury Park : Sage Publications, c1991. - xiii, 143 p. : ill. ; 23 cm. - Sage commtext series ; 10 .
Includes bibliographical references and indexes.
Machine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis.
080394361X 0803943628 (pb)
91015067
Mass media--Methodology.
Mass media criticism.
302.23 / BEM
Media analysis techniques / Arthur Asa Berger. - Newbury Park : Sage Publications, c1991. - xiii, 143 p. : ill. ; 23 cm. - Sage commtext series ; 10 .
Includes bibliographical references and indexes.
Machine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis.
080394361X 0803943628 (pb)
91015067
Mass media--Methodology.
Mass media criticism.
302.23 / BEM